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Col. Bruce Hampton (the stage name of Gustav Valentine Berglund III) was a cult musical figure who launched and continued to influence the jam band genre over his fifty-plus years performing. Part musician, conjuror, confidence man, preacher, soul singer, Dada artist, philosopher, trickster, and huckster, Col. Bruce actively sought out and dealt in the weird, wild underbelly of the American South. The Music and Mythocracy of Col. Bruce Hampton is neither a true biography in the Boswellian sense nor a work of cultural studies, although it combines elements of both. Even as biographer Jerry Grillo has investigated and pursued the facts, this life history of Col. Bruce reads like a novel-one full of amazing and hard-to-believe tales of a musical life lived on and off the road. Grillos interviews with Hampton and his bandmates, family, friends, and fans paint a fascinating portrait. Grillo aims not so much to document and demystify the self-mythologizing performer as to explain why his fans and friends loved him so dearly. Hamptons family history, his place in Atlanta and southeastern musical history, his significant friendships and musical relationships, and the controversies over personnel in his Hampton Grease Band over the years are all discussed. What emerges is a portrait of a P. T. Barnum of the musical world, but one who included his audience and invited them through the tent door to share his inside joke, with plenty of love to go around.