Details
360(deg) Corporation
From Stakeholder Trade-offs to Transformation
31,49 € |
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Verlag: | Stanford Business Books |
Format: | |
Veröffentl.: | 03.09.2019 |
ISBN/EAN: | 9781503610439 |
Sprache: | englisch |
Anzahl Seiten: | 232 |
DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.
Beschreibungen
Companies are increasingly facing intense pressures to address stakeholder demands from every direction: consumers want socially responsible products; employees want meaningful work; investors now screen on environmental, social, and governance criteria; "e;clicktivists"e; create social media storms over company missteps. CEOs now realize that their companies must be social as well as commercial actors, but stakeholder pressures often create trade-offs with demands to deliver financial performance to shareholders. How can companies respond while avoiding simple "e;greenwashing"e; or "e;pinkwashing"e;? This book lays out a roadmap for organizational leaders who have hit the limits of the supposed win-win of shared value to explore how companies can cope with real trade-offs, innovating around them or even thriving within them. Suggesting that the shared-value mindset may actually get in the way of progress, bestselling author Sarah Kaplan shows in The 360(deg) Corporation how trade-offs, rather than being confusing or problematic, can actually be the source of organizational resilience and transformation.