Details
Art and Business
Perspectives on Art-based ManagementInternational Series in Advanced Management Studies
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96,29 € |
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| Verlag: | Springer |
| Format: | |
| Veröffentl.: | 29.08.2020 |
| ISBN/EAN: | 9783030517694 |
| Sprache: | englisch |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
<div><div><p>Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries, with a focus on luxury sector. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.</p><br></div></div>
INTRODUCTION.- PART I: A Definition of Art & Business.- Art & Business.- Systematic Literature Review in the Field of Art & Business.- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business.- Art & Business A Relational Model.- Art & Corporate Social Responsibility.- Art & Communication.- Art & Cross-Cultural Business.- Art & Cross-Cultural Business.- Art & Consumer Perception.- DISCUSSION & CONCLUSION.
Stefania Masè is Assistant Professor at IPAG Business School, France, where she teaches Marketing, Communication and International Business. She has a double Ph.D. from University of Macerata, Italy, and Lettres Sorbonne University, France. Her current research interests include art-based management, luxury goods, consumer behavior, and family business.
<p>Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study.</p><p><br></p>
Explores art-based management strategies from theoretical and practical perspectives Includes short case studies supporting each research strand exploring art and business Offers perspectives from in different industries, with a special focus on the luxury industry
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