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Chapter 1. Introduction to Asian Qualitative Tourism Research.- Chapter 2. Tourism Studies and the Metaphysics of Presence: Matters of Ontology and the Enlightened Eye.- Chapter 3. Tourism Studies and the Lost Mandates of Knowing: Matters of Epistemology for the Inscriptive/Projective Industry.- Chapter 4. Interpretivism in Asian Qualitative Tourism Research.- Chapter 5. Critical Theory in Asian Tourism Research.- Chapter 6. Qualitative research skill training and developing reflexivity.- Chapter 7. Been There, Done That: Working and Travelling in “Middle Earth”.- Chapter 8. Understanding Ethnography: An ‘Exotic’ Ethnographer’s Perspective.- Chapter 9. Mapping Marketing Communications in Asian Tourism: Case Study Research.- Chapter 10. Co-construction in the study of the trade union movements in the Nepalese tourism industry using grounded theory.- Chapter 11. Emic Voices on Bhutan’s Gross National Happiness Tourism Model: A qualitative approach using Grounded Theory Methodology.- Chapter 12. Grounded theory approach in the study of rural tourism destination governance in China.- Chapter 13. Qualitative Research in Tourism: Reflections of an Asian Researcher.- Chapter 14. Connecting with a destination: The case of Gardens by the Bay.- Chapter 15. Black on Brown: Research paradoxes for black scholars working in ethnic communities.- Chapter 16. Prophet or profit? Emotional reflections on Indonesian tourism.- Chapter 17. The qualitative Other – An autoethnography on the experience of conducting a qualitative tourism PhD in Hong Kong.- Chapter 18. ‘When in Rome do as the Romans do’? A Reflective Account on Methodological Approach during PhD Journey.- Chapter 19: Conclusion.

Paolo Mura is Senior Lecturer and Programme Director of the Postgraduate Programmes, Graduate School of Hospitality and Tourism, Taylor's University, Selangor, Malaysia. His research interests include tourist behaviour, gender and tourism, and qualitative tourism research.<div><br/></div><div><div>Catheryn Khoo-Lattimore is Senior Lecturer in the Department of Tourism, Sport and Hotel Management, Griffith University, Queensland, Australia. She is a Networking Committee Member of the International Council on Hotel, Restaurant, and Institutional Education (ICHRIE) and is on the executive committee for the Council for Australasian Tourism and Hospitality Education (CAUTHE). She researches emerging trends in women and family travel and tourism, as well as consumer behaviour (tourists and guests), services marketing, and qualitative research methods.</div></div>

This book explores the ontologies, epistemologies, methodologies, and methods that inform tourism qualitative research conducted either by Asian scholars or non-Asian scholars focusing on Asia. In addition to providing a platform for researchers to publish their qualitative journeys, it aims to encourage further Asian qualitative tourism research production.<div><br/></div><div>The book not only includes chapters from Asian scholars but also non-Asian tourism researchers with a focus on Asia, as their chapters are crucial to represent the multiplicity of realities constituting ‘Asia’. It is of interest to the whole tourism academic community as it provides novel methodological insights from a non-Western perspective, which at the moment are often silenced by dominant (Western) voices.</div>

Addresses the issues and opportunities faced by researchers conducting qualitative tourism research in Asia Provides reflexive accounts from Asian tourism scholars as well as non-Asian academics who focus on the region Pulls together the work of both authoritative figures in the field and emerging qualitative tourism researchers

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