Details

<span><span>What do faculty members, academic administrators, or development officers need to know if they want to be successful fundraisers in higher education? </span><span>Going for the Gold </span><span>demystifies these worlds for anyone interested in higher education fundraising and provides practical, field-tested tools that everyone involved in academic development will want in his or her toolkit.</span></span>

<span><span>Other books by</span></span>
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<span><span>Dedication</span></span>
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<span><span>Introduction</span></span>
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<span><span>Chapter 1: An Introduction to Academic Fundraising</span></span>
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<span><span>Chapter 2: Ethical Issues in Fundraising</span></span>
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<span><span>Chapter 3: Why One Size Does Not Fit All</span></span>
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<span><span>Chapter 4: The SPORT of Giving and the ACID Test</span></span>
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<span><span>Chapter 5: Raising Awareness, Not Just Money</span></span>
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<span><span>Chapter 6: Listening to and Telling Stories</span></span>
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<span><span>Appendix A: Finding, Hiring, and Evaluating a Development Officer</span></span>
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<span><span>Appendix B: AFP Code of Ethical Principles and Standards of Professional Practice</span></span>
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<span><span>Appendix C: Donor Bill of Rights</span></span>
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<span><span>Appendix D: Training at Your Institution</span></span>
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<span><span>About the Authors</span></span>

<span><span>Jeffrey L. Buller </span><span>is a senior partner in ATLAS: Academic Training, Leadership, and Assessment Services and the author of more than a dozen books on academic leadership, higher education, and fundraising.</span></span>
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<span><span>Dianne M. Reeves</span><span> is a senior director of development at Florida Atlantic University and has earned numerous professional certifications in fundraising, most notably the Certified Fund Raising Executive, Chartered Advisory in Philanthropy, and Certified Governance Trainer distinctions.</span></span>