The hero of the book, Andrey Trubnikov, is the founder and owner of the brands Natura Siberica, Planeta Organica, Organic Shop, Grandmother Agafia's Recipes, and many others. He ended up in the cosmetics business by accident and in adulthood, the more interesting his story is. Trubnikov is certainly an adventurer, but at the same time a marketing genius. Well-known journalist Alexei Belyakov found out how one of the most charismatic businessmen in Russia managed to create a powerful company and bring Russian cosmetics to the world market.