Details

1. introduction: Aim of the Book and Methodology.- Part I. Smartphone Start-Ups Attempting to Replicate the iPhone Success.- 2. Explaining Apple's iPhone Success in the Mobile Phone Industry: The Creation of a New Market Space.- 3. Xiaomi: A High-End Low-Price Smartphone Start-Up trying to Diffuse its own Platform.- 4. Stonex One: A High-End Smartphone at a Fair Price?.- Part II. Smartphone Start-Ups in the Luxury Market.- 5. Vertu: An Internal Nokia Start-Up Creating the Luxury Mobile Phone Industry.- 6. Savelli: A Luxury Smartphone for Affluent Women with a Passion for Jewellery.- 7. Conclusions: What have we Learned from the Cases of Smartphone Start-Ups?.

<p><b>Claudio Giachetti</b> is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. His primary research interests concern competitive dynamics and product innovation in rapidly changing technological and institutional environments. Claudio's research has been published in various journals, including <i>Academy of Management Journal</i>, <i>Strategic Management Journal</i>, <i>Research Policy</i>, <i>Strategic Organization</i>, and <i>Long Range Planning</i>, among others.</p>

<p>‘This book presents a fascinating journey through several cases of start-ups in the handset vendors business. A “must-read” for anyone interested in the strategies of start-ups in new industries.’</p><p><br></p><p></p><p><b>—Alfonso Gambardella</b>,Professor of Management, Bocconi University, Italy</p><p></p><p>‘Giachetti’s well-researched book is an in-depth analysis of the proliferation of the device as a mass market essential as well as a luxury good. It is essential reading for researchers studying the smartphone sector and mobile technologies in general.’</p><p><b>—Ram Mudambi,&nbsp;</b>Professor of Strategy, Temple University, US<br></p><p></p><p>‘This book guides the reader to learn about the golden rules for a smartphone start-up to leverage market opportunities and lead new markets. &nbsp;A must-read for&nbsp;<i>all&nbsp;</i>entrepreneurs, not only those in the mobile industry.’</p><p></p><p><b>—Monica Basso</b>, Research Vice President, Gartner</p><p></p><p>Thisbook provides detailed examination of start-ups which entered the smartphone industry following the revolution triggered by Apple with its iPhone in 2007. Analytical case&nbsp;studies explore the rationale behind the business models, financing cycles, and factors that helped start-ups sustain their own growth. By studying these companies through the lens of entrepreneurship and competitor analysis, the author investigates not only the opportunities that can arise from technological evolution, but also the uncertainty that has developed surrounding the industry’s future.</p></p><p><b>Claudio Giachetti</b>&nbsp;is Associate Professor of Strategy at Ca' Foscari University of Venice, Italy. Claudio's research has been published in various journals, including&nbsp;<i>Academy of Management Journal</i>,&nbsp;<i>Strategic Management Journal</i>, and&nbsp;<i>Research Policy</i>.</p><p></p>

Provides empirical case studies of start-ups in the smartphone industry Explores the key factors that helped each featured start-up sustain growth and development Uses Apple’s iPhone as an example of creating a new market space in the mobile phone industry Includes supplementary material: sn.pub/extras

<p>Provides empirical case studies of start-ups in the smartphone industry</p> <p>Explores the key factors that helped each featured start-up sustain growth and development</p> <p>Uses Apple’s iPhone &nbsp;as an example of creating a new market space in the mobile phone industry</p>

“This book is a fascinating journey through several cases of start-ups in the handset vendors business, focusing on the business idea, the financing cycle, the business model, and other factors that have encouraged or hindered the growth of these start-ups. Giachetti lays out a story that builds in an effective way on original material coming largely from interviews conducted over many years with managers, entrepreneurs, and experts of the industry. A 'must-read' for anyone interested in the strategies of start-ups in new industries.” (Alfonso Gambardella, Professor of Management, Bocconi University, Italy) <p>“As digitalization transforms every aspect of the economy and society, the smartphone and its technological descendants will enable the increasingly asset-light, knowledge-intensive business models of the future. Giachetti’s well-researched book is an in-depth analysis of the proliferation of the device as a mass market essential as well as a luxury good. It is essential readingfor researchers studying the smartphone sector and mobile technologies in general.” (Ram Mudambi, Frank M. Speakman Professor of Strategy, Fox School of Business, Temple University, US)</p> <p>“Written by a long-time expert on the cell-phone sector, the book examines cases of start-ups that entered the industry following Apple’s iPhone. The analysis presented in the book is very insightful, and will be useful for future entrepreneurs, industry analysts, and academicians.” (Keun Lee, Professor of Economics, Seoul National University, South Korea)</p> <p>“This book carefully analyzes the birth and evolution of the smartphone industry over the past 15 years, through the lens of the blue ocean strategy’s theory. Rationalizing the most important success stories, from the iPhone’s mobile market disruption to the Xiaomi’s business model innovation, as well as the many failures of players that never succeeded, it guides the reader to learn about the golden rules for a smartphone start-up toleverage market opportunities and lead new markets. A must-read for any entrepreneur in the mobile markets, and not only.” (Monica Basso, Research Vice President, Gartner)</p>