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The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business


The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business



von: Philip Kotler, Roland Berger, Nils Bickhoff

9,99 €

Verlag: Alpina Publisher
Format: EPUB
Veröffentl.: 03.05.2023
ISBN/EAN: 9785961448429
Sprache: Russisch
Anzahl Seiten: 143

Dieses eBook enthält ein Wasserzeichen.

Beschreibungen

About strategic management. Everything you really need to know to survive in the face of fierce competition. The key ideas of each theory considered are illustrated by numerous examples from different areas of business, both fictional and real life.

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