Details

The Social Media Imperative

School Leadership and Strategies for Success
2nd Edition

von: Kristin Magette
25,99 €
Verlag:	Rowman & Littlefield Publishers
Format:	EPUB
Veröffentl.:	01.05.2018
ISBN/EAN:	9781475841985
Sprache:	englisch
Anzahl Seiten:	112

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Beschreibungen

Titelbeschreibung

Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating – and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. 
 
Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.

Titelkurzbeschreibung

This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues.

Inhaltsverzeichnis

Foreword – Rich Bagin
 
Preface
 
Acknowledgements
 
Introduction
 
CHAPTER 1
 
Social Media Matters to Schools
 
<ul>
<li>Our “constantly connected” world
<ul>
<li>“The U.S. Digital Consumer Report,” February 10, 2014, http://www.nielsen.com/us/en/reports/2014/the-us-digital-consumer-report.html.</li>
<li>“2016 Nielsen Social Media Report,” January 1, 2017 http://www.nielsen.com/us/en/insights/reports/2017/2016-nielsen-social-media-report.html</li>
</ul></li>
<li>Bring the Digital World Into the Classroom</li>
<li>Communicate With Parents and Patrons</li>
<li>Harness the Social Share</li>
<li>Engage With Parents</li>
<li>Support Your Employees</li>
<li>Protect Your Reputation</li>
</ul>
CHAPTER 2
 
Why Are We Afraid?
 
<ul>
<li>Angry People Will Make Us Look Bad</li>
<li>We Need Filters to Protect Us</li>
<li>Ugly Headlines</li>
</ul>

 
CHAPTER 3
 
Getting Started
 
<ul>
<li>Articulate Your Vision
<ul>
<li>Where Do You Want To Go?</li>
<li>What Are Your Opportunities?</li>
<li>What Are Your Challenges or Barriers?</li>
</ul></li>
<li>Grow Your Group</li>
<li>Test the Waters</li>
</ul>
CHAPTER 4
 
Policy: Expectations and Consequences
 
<ul>
<li>Writing Your Policy</li>
<li>Bullying and Social Media</li>
<li>Handbook Guidelines for Employees</li>
<li>Getting Your Board on Board</li>
</ul>
CHAPTER 5
 
Procedures: Organize the Chaos
 
<ul>
<li>Information Sharing Form
<ul>
<li>Make It Short, Simple, and Painless</li>
<li>Embed Key Policies and Guidelines</li>
<li>Create Value for the Employee</li>
</ul></li>
<li>Direct Support</li>
<li>Social Media Champions</li>
<li>Comments and Responses</li>
</ul>
CHAPTER 6
 
Professional Development: Educate and Empower
 
<ul>
<li>Starting Out Right</li>
</ul>
<ul>
<li>The Digital Tattoo</li>
<li>Ongoing Support
<ul>
<li>Training New Teachers</li>
<li>Annual Reminders to All Employees</li>
<li>Occasional Inservice</li>
<li>Informal Discussion Groups</li>
<li>Social Media Champions</li>
</ul></li>
<li>Student Privacy</li>
<li>Monitoring Accounts</li>
<li>Recognize to Encourage</li>
<li>Expand the PLN</li>
</ul>
CHAPTER 7
 
Social Media Best Practices
 
<ul>
<li>Writing Your Post</li>
<li>What’s a Hashtag?</li>
<li>Make Sure Your Message Gets Through
<ul>
<li>Give Your Followers What They Want</li>
<li>Use Photos and Video</li>
<li>Link to Content</li>
<li>Monitor Trends</li>
<li>Facebook Algorithms</li>
<li>Twitter</li>
<li>Instagram</li>
<li>YouTube</li>
</ul></li>
<li>Live Video</li>
<li>Paying for Posts</li>
<li>Measuring Your Work</li>
<li>Leaders on Social Media</li>
<li>Be Strategic About Your Use</li>
<li>Facebook Basics</li>
</ul>
CHAPTER 8
 
Teaching and Learning
 
<ul>
<li>Real-World Relevance</li>
<li>Hashtags to Extend the Classroom</li>
<li>Digital Citizenship</li>
<li>Parents as Empowered Partners</li>
</ul>
CHAPTER 9
 
Communicating to Families and Other Stakeholders
 
<ul>
<li>Tune into Station WII-FM</li>
<li>What Works – and Wins</li>
<li>Build a Platform for Communication</li>
<li>Grow a Community</li>
<li>Let Your Fans Post</li>
<li>Community Guidelines</li>
<li>Tell Your Story</li>
<li>Broadcast Live</li>
</ul>
CHAPTER 10
 
When Social Media Isn’t Easy: Nasty Comments and Crisis Events
 
<ul>
<li>Ugly Comments
<ul>
<li>Monitor the Conversation Thread</li>
<li>Provide a Simple, Unemotional Response</li>
<li>Privately Contact the Commenter</li>
<li>Solve Problems, but Don’t Debate</li>
</ul></li>
<li>Nasty Posts on Other Pages</li>
<li>Stand Up for Employees</li>
<li>Share Bad News</li>
<li>Use the Power of Social
<ul>
<li>It’s Fast</li>
<li>Fans Are Passionate</li>
<li>People Want to Share</li>
</ul></li>
<li>Be Prepared</li>
</ul>
CONCLUSION
 
ABOUT THE AUTHOR

Autorenportrait

Kristin Magette, APR, is an award-winning public relations professional and advocate for service, strategic communications, and collaboration. A proud lifelong Kansan, she always makes time for her family, sharing stories, big laughs, and great food.